Advertising Glossary

Lost in the advertising terms? No worries, the Advertising Glossary is here to help! Find all the terms you need to know, explained simply.

Advertising Inventory: The total amount of ad space available for purchase on websites, apps, or other digital platforms.
Bounce Rate: The percentage of visitors who leave a website after viewing only one page without taking any action.
Click-baiting: Using misleading, sensational, or exaggerated headlines/content to make users click on ads.
CPM (Cost Per Thousand Impressions): The cost an advertiser pays for one thousand views or impressions of an advertisement.
Creative Fatigue: The decline in ad performance that occurs when audiences see the same creative too frequently, leading to decreased engagement.
Dwell Time: The amount of time a user spends on a webpage before returning to the search results or leaving the site.
Engagement Baiting: Explicitly asking users to like, share, or comment to game platform algorithms.
Impressions: The number of times an ad is displayed or shown to users, regardless of whether it was clicked or not.
Lifetime Value (LTV): The total revenue a business can expect from a single customer throughout their entire relationship with the company.
Payback Period: The time it takes to recover your customer acquisition cost through profit generated from that customer.